David M. Schulman's Resume

Core Skills

Front-end web development, responsive web design, web accessibility (WCAG), UX/UI design, web analytics, server administration, search engine optimization, digital marketing strategy, email marketing, content creation

Languages & Techologies

HTML, CSS, XML, XSL/XSLT, JavaScript, Ruby, MySQL, Docker, Invision, Figma, Git, OUCampus, Jekyll, Wordpress, Joomla, Drupal, Amazon AWS, Apache Server, Microsoft IIS, Google Analytics, Adobe Creative Suite

Work Experience

University of the Sciences

Lead Web Developer

2015 - Present

  • Designed and developed numerous award-winning websites including major campaign landing pages, funnel-driven micro-sites, and an online version of USciences’ alumni magazine, among many other projects.
  • Developed and launched the university’s online learning initiative, USciences Online, evolved the presence as the online university grew in enrollment and programming, and as our enrollment strategy grew in complexity.
  • Conceptualized, coded, and deployed new website features, functional improvements, third-party integrations, and template designs leveraging XML/XSLT to support university admissions, marketing, and institutional goals.
  • Managed web team and performed lead implementation duties during the university’s website transition to the OUCampus CMS platform, meeting critical deadlines and milestones throughout the 16 month-long process.
  • Generated functional documentation for usability of all new web projects to allow for cross-team training.

Francisvale Home for Smaller Animals

Web Developer

2014 - 2015

  • Redeveloped the Francisvale shelter’s web presence, modernized Wordpress CMS codebase, improved animal adoption matching system, re-crafted web content, and promoted the shelter via SEO and SEM campaigns

The Quixote Center

Web Developer and Designer

2014 - 2015

  • Recovered data and key assets from the non-profit’s malware-infected database, redesigned and rebuilt the center’s Wordpress website to better support the organization’s mission of spreading literacy and social justice

BenefitPackages Insurance Agency

Lead Web Developer

2013 - 2016

  • Provided web development, design, online content, social media strategy, and support services in the creation of multiple Wordpress sites including CAMedicare.com, BenefitPackages.com, and CoverageCA.com
  • Leveraged strong SEO campaigns, design split testing, and email marketing to promote lead generation and attract users seeking information about the Affordable Care Act and purchasing health insurance in California
  • Authored dozens of healthcare-related articles, marketing materials, and visually re-branded client’s business

National Positions

Senior Web Specialist

2011 - 2013

  • Supported a portfolio of hundreds of agency clients as a web development and technical support liaison, handling web projects across a variety of software platforms, eventually transitioning to a business strategy role
  • Directed the creation of a web development and technical support team at an Inc. 500 marketing agency based in Los Angeles, elevating the company’s ability to deliver competitive services in a rapid-growth online industry
  • Established training programs for customer service teams and generated documentation repository of materials

Awards & Honors

  • Educational Advertising Award, Merit - USciences Website (2018)
  • CUPPIE Award, Gold - ‘Tuition Reset’ PR Campaign Website (2018)
  • CUPPIE Award, Bronze - ‘Proven Everywhere’ Campaign Website (2016)


Ithaca College

  • B.A., Journalism


  • Google Analytics Individual Qualification #73459754